Transforming SME Financial Management through Innovation

Recognizing the urgent need for reliable financial data, Edward Neequaye took the bold step of establishing BUILT, a financial management solutions provider designed to empower small and medium-sized enterprises (SMEs). With a deep understanding of the transformative power of structured financial information, Edward envisioned BUILT as a bridge between SMEs and the financial tools they need to thrive.

Driven by insights from business owners and industry colleagues, BUILT launched by leveraging Edward's expertise and connections, offering SMEs a comprehensive suite of accounting and finance services. Having previously assisted SMEs with accounting processes, compliance, and training, Edward was well-positioned to shape BUILT into a solution-driven enterprise. The company quickly gained traction in the Ghanaian market, responding to the demand for accessible and reliable financial management services.

At its core, BUILT was founded to equip SMEs with accurate financial data, enabling them to gain confidence, access financial services, and secure credit. By streamlining accounting and finance processes, supporting compliance efforts, and integrating accounting applications, BUILT aimed to bridge the knowledge gap and provide SMEs with the tools necessary to make informed financial decisions.

However, BUILT faced several challenges during its early stages. Despite successfully raising initial capital through the Innohub Accelerator Programme, scaling the business model proved difficult. The primary hurdles included the company's reliance on external software applications, which lacked the flexibility to align with BUILT's unique workflow and problem-solving approach.

To address these setbacks, BUILT made the strategic decision to develop its own software solution. With additional funding from the Tony Elumelu Foundation and a technical grant from AFIBDA (again implemented by Innohub), the company invested in proprietary software development. However, outsourcing the development to a distant software company proved ineffective, as delays, lack of ownership from the development team, and misalignment with BUILT’s vision hindered progress.

Determined to overcome these obstacles, BUILT assembled an in-house technology team, ensuring full control over its software development. Mary-Anne and Rosemary joined as co-founders, bringing valuable expertise in finance and technology. The company’s first in-house technology recruit, Yusif, evolved into a key leader and now serves as the Chief Technology Officer (CTO), driving innovation within the firm.

With a dedicated team in place, BUILT capitalized on word-of-mouth referrals and targeted marketing efforts, attracting a growing customer base. As the business gained momentum, it expanded into new markets, with ambitious plans to enter Kenya and Nigeria, further cementing its role as a leading SME financial management solutions provider.

BUILT’s journey, led by Edward Neequaye, exemplifies the challenges and opportunities encountered by entrepreneurs in the financial management industry. By identifying the critical need for reliable financial data among SMEs, BUILT positioned itself as a solution provider, successfully navigating obstacles through customer-centric innovation, strategic decision-making, and a focus on core competencies.

Today, BUILT stands as a testament to the power of vision, adaptability, and entrepreneurial resilience, laying the foundation for future growth and greater impact in the SME ecosystem. As the company continues to scale, it reinforces a commitment to empowering SMEs through structured financial management, ensuring that businesses do not just survive,but thrive.